Using Search Engine Marketing

You may not be excited to know it, but the truth is this: the success of your site is very dependent on how the finicky search engines feel about you. They like you, and your site is set up to do very well. If, on the other hand, the search engines do not favor your website, it may be difficult to obtain the success that your content merits. It is good to know, though, that Google does not decide on its favorite websites illogically (even if it might seem that way when you look at the SERPs for your main key word.) Putting a thorough search engine marketing strategy into place is an important part of making your website a search engine "favorite." Want some tips on search engine marketing? Keep reading.

1. Use Free Article Submission Methods. Writing and submitting articles is becoming one of the most popular ways to use search engine marketing. There are several reasons for this. One is that writing and submitting articles does not cost you a thing (unless you pay a writer). For another, it is a very effective search engine marketing method. Why is that? Because each article you write will be keyword focused for the page you are trying to boost, making it a relevant incoming link for your site. And there is almost nothing the search engines like more.

2. Keep Your Content Updated. Updating your site's content is a hugely important part of any search engine marketing strategy... after all, Google loves fresh content. So be sure to come up with a timeline or guideline for putting new content up on your website, and keep at it.

3. Write Wonderful Landing Pages Even though you might think that the job of your landing page is just to get visitors to stay on your site (or click through), landing pages also fill a search engine marketing role. Because search engines pay attention to user behavior on your pages, having quality landing pages that keep visitors on your site is key to successful search engine marketing. If people who visit your site do not spend any time there before going back to the results to find another site, Google will notice... and will give competing sites the good spots on the SERPs.

4. Keep Track of Search Engine News. Though not even the best search engine marketing firms know all the secrets behind Google's algorithms, the search engines do give ideas about what they look for in a site. Keeping track of these changing trends is a key part of successful search engine marketing.

5. Never Forget About Relevance. Incoming links are always good for search engine marketing. But the more relevant links you have coming into your site, and the more relevant keyword focused pages you have on your site, the better your search engine marketing results will be. Google and the others want to see that your website has tightly focused information on a specific topic, and that pages and links show a certain level of relevance. The more focused it is, the easier it will be to rank well.