Wednesday, September 30, 2009

What is the difference between Search Engine Optimization and Search Engine Marketing

Search Engine Marketing (SEM) has become increasingly popular of late Increasingly, 'Search Engine Optimization has ceased to cover all aspects of the very nature of search engine promotion. While search engine marketing involves click costs, search engine optimization works through free traffic. This differentiating factor has been the basis of many a generated misunderstanding.

Primarily, it is though that it is an easier task to achieve a higher Return of Investment by using SEO rather than by using SEM. Yet another of these is what we shall call the 'landing page' myth.

In Search Engine Marketing, the owner gets to decide where the visitor's land. Search Engine Optimization on the other hand employs an search engine which decides the landing page for the visitors based upon their queries. This important distinction is what makes Search Engine Optimization and Search Engine Marketing different.

The attention span of an average searcher does not linger long enough to register the actual content of the page and the links leading away that might potentially be beneficial. More often than not, a searcher lacks the patience to browse through axilliary pages and simply hits the back button. Quicker than you can say 'click' they would be back on the search engine and off to a rival webpage.

It is therefore of vital importance to optimize the webpage landing in accordance to what a searcher may search for. This would convey to the searcher that he or she has come to the appropriate page. Every searcher ultimately wants to land on a relevant page and it is up to you to make the landing page as relevant as possible. Only a good professional Search Engine Marketing firm would be able to optimize your page accordingly. A search spider would achieve far from desired results in such a scenario.

It is only when the searcher is satisfied that the purpose of either SEO or of SEM is achieved. When compared to the average rates of a Search Engine Optimization firm, the cost expense initially of a Search Engine Marketing firm is mot definitely on the heavier side. Search Engine Marketing includes management and pay per click costs which makes it more expensive. On the other hand, Search Engine Optimization firms charge only for the management costs. But of course, only Search Engine Marketing would optimize your landing pages in a professional manner thereby increasing your returns.

Search Engine Optimization and Search Engine Marketing are complementary to each other. At the end of the day, Search Engine Optimization can definitely get visitors to your page by giving you a brand image, better ranks and numerous other benefits. However, it is Search Engine Marketing that makes the visitors to your site stick. A converted visitor is the entire difference in the equation between Search Engine Optimization and Search Engine Marketing.

Tuesday, September 22, 2009

Is SEO a good option for me?

SEO which is short for search engine optimization is a tool for augmenting your visibility online. It works like a commercial in that the more someone sees a product the more likely they are to purchase. Quality SEO will make your web site more likely to appear in a search for key words of the service you provide by tuning the content and usability of your site. When the content on your web site is more relevant to phrases or words that people type into search engines your web site is more likely to come up towards the top of a search results page. The higher on the result page your web site ends up the more likely that people will visit your site. The increased traffic from SEO will increase the chances of your potential customers becoming your actual customers.

Though all of this talk of increasing the quality and quantity of online traffic is moot if the Seo services are costing you more then you are bringing in. This is why it is important that you find affordable SEO. Your web site could come in at the top of a search results page for multiple searches, but if the business is not keeping up with the cost of the SEO then it is not affordable over a long period of time. So while a search engine optimization company may claim that their extremely low price is affordable, wasted time on a less then beneficial venture makes that SEO less affordable then it originally looked to be.
Making sure that you are using affordable SEO is not just about how much the up front cost is, it is also about comparing the cost of your SEO with the revenue increases by augmented visibility.

In the end affordable SEO is also weighing other factors outside of your initial cost. How much time were you devoting to advertising that you can now spend on your actual business? If your traffic has increased online then that may also be boosting your sales not made online. Sometimes you also need to factor how much the spread of ideas is worth as well. All of these factors go into deciding whether or not SEO can be considered affordable or not. So if you are interested in affordable SEO solutions, investigate more about your potential business partner, learn what they have done for others and try them out for yourself. Once you have seen their results and built that trust then you can see how affordable SEO can be for your business.

Saturday, September 19, 2009

Why you should choose our affordable SEO services

Does your business have a website that never gets enough hits? Do you wish there was something you could do to help your website get more hits? Have you considered hiring someone to help you and your website, but are hesitant about spending money with the state of the economy? Well, thankfully for you and the health of your webpage, our affordable SEO services are here to help.

SEO services, or Search Engine Optimization services, are experts at increasing your website's ranking in search engine results.

When you hear about affordable services, do you immediately assume that the services being provide are low quality? When you make the decision to utilize our affordable SEO services, you will be getting top quality services while spending less. Saving money can't get much better than that!

Let's eliminate one of your first reservations when it comes to hiring affordable SEO services. Are you wondering why you should spend money on our affordable SEO services in the first place? With today's rocky economy, businesses are attempting to save money in every way they can. Although you will initially spend money, our affordable SEO services will ultimately make you and your business more money. How is this feasible? Before we can answer this question, we need to further explore the inner workings of our affordable SEO services.

In today's busy society, many people do not have the time to sift through the endless websites existing on the Internet. In an effort to save valuable time and energy, most people simply click on the first link that shows up at the top of the search engine results. Therefore, if your webpage happens to be on the third page of the results, most people will never have the chance to visit your website. By hiring our affordable SEO services, your search engine ranking will improve, thereby greatly website's increase your Internet traffic.

One way our affordable SEO services will improve your website is to rewrite the contents of your webpage. The richer the contents of your website, the higher your website will rank in search engine results. Not only will our SEO services improve your search engine ranking, but we will also enhance the experience of the visitors that visit your webpage. The more interesting your website, the more visitors will want to frequent your webpage.

Another tactic our affordable SEO services can use to improve your website is to fill your website with relevant keywords. When people are trying to find websites pertaining to the information they are hoping to find, they type in specific keywords. Search engines use these keywords to sort through the information and provide users with the more relevant websites. Therefore, when our affordable SEO services include as many keywords on your website as possible, the content of your website will result in your website showing up before your competitor's.

Now that we have explored the nuts and blots of our affordable SEO company, let's return to our initial idea of making your business money. Each method used by our affordable SEO company will result in an increase in your Internet traffic. The more visitors that frequent your website, the more your revenue will increase. You will actually make money by hiring our affordable SEO services!

Do you and your webpage a favor by utilizing our affordable SEO services.