Monday, November 24, 2008

White Hat Search Engine Optimization



When your website shows up higher on the SERPs, more people will see it in the results. And when a higher number of users find your site at the top of the SERPs, more will come to visit you. You get more traffic, your website gets more profits. Not too complicated, is it?

Unfortunately, though, what is simple in concept is not always simple in practice. Which is what makes search engine optimization so important. Even the largest and most successful websites need to use search engine optimization; without it, you do not go far. There are many SEO techniques and tools used across the board by successful websites. These fall under two categories: on page and off page.

Now, before delving into the search engine optimization techniques you should use, it is essential to mention the ones you should not: black hat methods. Websites that use black hat SEO are those what want to quickly raise the traffic of their website without concern for the health of their site in the future. Using black hat search engine optimization tools will always harm your site in the end... so it is important never to use them. Instead, stick to the white hat (or Google friendly) search engine optimization techniques, some of which are discussed here.

Now it is time to discuss the search engine approved on page techniques that can help your rankings in the long term. The first and most important of these is unique content. The reason for this is simple: a search engine's job is to display results that answer a user's question... and the more unique content on your site, the more traffic SEs will send your way. An additional on page search engine optimization criteria is having accurately informed the search engines of your page's topic. This requires a good use of Title and Description tags, as well as good keywords with an appropriate keyword density.

Almost as important as on page search engine optimization criteria is off page. While there are several off page search engine optimization techniques that can be used for your site, the most important is probably link building. Building back links happens via submitting to directories, using media networks such as Digg or Facebook, press releases, and more. And an important part of any search engine optimization link building campaign is the use of appropriate anchor text for your links.

Especially if you do not have wide experience in search engine optimization, it is a good idea to speak with a professional for SEO for your site. A search engine optimization firm will be able to implement SEO techniques in a way that is effective, professional, and safe for your site. Not sure where to look for the best search engine optimization firm for your site? Choose a company with a strong track record and an impressive client list of successful Fortune 100 companies... a firm like Hubshout.



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