The Importance of Search Engine Marketing

The two main types of search engine marketing are Search Engine Optimization SEO and Pay Per Click PPC. Search Engine marketing has replaced all other forms of marketing with business success shifting from real time to the internet. Search engine marketing is the most inexpensive among all other methods of marketing. SEO is an inexpensive method of search engine marketing where the website has content based on keywords to make it easily detectable by search engine crawlers.



PPC is expensive because as the name indicates you need to pay for every click on the link to your website on other websites. You will need to spend hours on research for effective search engine marketing. Investment of time into developing a search engine marketing strategy is time well spent because 95% of viewers find a website through a search engine.