The process of Search Engine Marketing

The presence of a website is made known to internet visitors and search engine robots through Search Engine Marketing using expert techniques to make it easily visible on the search results page of a search engine. This search engine marketing visibility is achieved by professionals by ensuring that the website has a high position on the search engine results page SERP. Search Engine optimization is the cheapest form of Search Engine Marketing available and involves the process of carefully using keywords to get a high rank on the search index page for a website.



Pay Per Click or PPC is a method of search engine marketing by which an advertisement is placed on many websites and the advertiser website pays every time a visitor clicks on the advertisement. The most expensive method of search engine marketing is paid inclusion of a website of the website on a search page by direct payment to the search engine. For the best results small companies hire profession search engine marketing professionals to market their goods and services to a global customer base. The internet has become the biggest marketplace for buying and selling goods and services and Companies in the US spend millions of dollars on search engine marketing compared to other forms of marketing through other forms of media.