Using Honest SEO Technology to Improve Rankings

If something exists, you can be almost sure that a website has already been created for it. Or perhaps a couple thousand websites. There's a lot of competition to be ranked highly, and high competition makes some webmasters make not so honest SEO technology choices. And who can blame them when low rankings means low traffic? But there's no reason to resort to black hat SEO methods to get your site ranked highly. While it may not work as quickly, following the rules and using white hat SEO technology will get your site further in the long run.

Knowing your Target MarketWhen you come up with the content you'll use on your site, you of course need to have a good understanding of your target market. One SEO technology tool to help webmasters to better understand their target audience is social media. Though social media sites like Digg and Stumble are not intended for SEO (and sometimes deal severely with sites that abuse social media for SEO technology), these sites are a good way to develop an understanding of what your visitors are looking for. Yahoo Answers, for example is the perfect place to learn what kinds of questions people are asking... and how they want them answered. SEO toolbars are another good example of SEO technology that helps webmasters to target a particular audience. An SEO toolbar helps you scope out other websites that appeal to the same target market to see what is working for them.

SEO Technology Tools for Determining Great KeywordsYou can have some of the best unique content on the web for your target market... but if your keywords are not chosen with care, you will not get as many visitors as you should. Some of the most important SEO technology tools are the ones used to examine and determine profitable keywords. There are a huge variety of keyword checker tools out there, and each of the following work a little differently:

WordTracker keyword tool

Meta keyword tools

Google Adwords checker

Overture keyword tool

Keyword profitability tools

Keyword comparisons

Keyword density analyzers

Getting Ranked for Your Keywords

You have used SEO technology to know your audience and choose the most profitable keywords. Next, you want high rankings for those keywords. There are a lot of methods webmasters (and SEO services) use to get a page a site ranked well for a particular keyword. The most important of these is probably link building. Other important SEO technology methods include intra site navigation, directory inclusion, search engine optimized meta and keywords tags, and more.